TikTok captured a contact. Give your team the request.
Lead Recovery
From channel to sales conversation

TikTok captured a contact. Give your team the request.

Lead Recovery receives new submissions from connected TikTok Instant Forms: contact details, form answers and source. Your team can continue the inquiry instead of searching the ad account.

Start with one form. Submitted answers are preserved; your manager arranges follow-up.

All examples on this page are illustrative, not customer results.
1A creative about conversational English
2Instant Form: beginner, evenings preferred
3The school manager checks the course and arranges contact

Creative → interest → form → manager action

  1. 1

    A creative about conversational English

  2. 2

    Instant Form: beginner, evenings preferred

  3. 3

    The school manager checks the course and arranges contact

Turn submitted answers into a clear inquiry

Form answers

Form
Denys · Course: conversational English

Form
Level: beginner · Available: evenings

Manager brief

Name
Denys
Request
Conversational English · beginner
Preferred timing
Evenings

The school manager checks the course and arranges contact

One test form checks the whole path

Answers stay on this page and are not submitted

Ticks help you prepare a check. Connection is verified by a real test inquiry, not by this checklist.

What moves an inquiry to the next step

Instant Forms

New answers from connected forms.

Contact and request

Form details become an inquiry.

Manager review

The team chooses the next step.

What does your team need to know?

Clinics

Service area and a contact for reception.

Real estate

Property, budget and customer requirements.

Beauty businesses

Service and preferred timing.

Education

Programme, level and preferred schedule.

Creative views are not an actionable inquiry

Without Lead RecoveryWith Lead Recovery
Creative views are not an actionable inquirySeparate interest in a creative from an Instant Form answer: the manager needs the course, level and contact, not view counts.
A creative about conversational EnglishThe school manager checks the course and arranges contact
Beta connection

What you need to connect

Connection at a glance

  1. Prepare your account and access
  2. Connect the source to the selected company with an administrator
  3. Verify a test inquiry and its team card

Check the external service plan and terms separately; they are not included in Lead Recovery.

Detailed connection guide → Guide currently in Russian

Connect other inquiry sources

Meta Lead Ads and website forms also capture submitted answers. Direct and Web Chat handle conversations rather than ad forms.

Website FormsContact and form answers
Web ChatConversation

From connection to the first inquiry

  1. 01

    Sign in to TikTok for Business and choose an ad account with an Instant Form

  2. 02

    Grant Lead Generation access for the selected form

  3. 03

    Submit a test lead and check its answers in the manager card

Choose the pilot scope. Explore the terms.

One channel or several sources? Discuss the connections you need, your team’s workflow and current terms. You do not have to migrate every business process to get started.

Before you connect

Questions before getting started

Is this TikTok Direct?

This flow supports ad-account Instant Forms, not direct messages or Business Center library forms.

Is connection immediately considered verified?

Connection still needs verification on a real account: permissions, a test lead and team delivery.

Which form is supported?

Sign in to TikTok for Business and choose an ad account with an Instant Form

Does a form automatically start a chat?

Contact details and form answers do not replace contact consent; a manager chooses a permitted follow-up method.

How do we test the form journey?

Grant Lead Generation access for the selected form Submit a test lead and check its answers in the manager card

Which form details reach the manager?

Available contact details and submitted answers, together with their source. Your form and connection permissions determine which fields are available.

Do we need to export every new lead manually?

A connected, verified form routes new submissions into the workflow. First test the submitted answers, source and manager handoff.

Test the path from Instant Form to your manager

Choose one form and submit a test lead. Verify contact details, answers and team handoff before processing real advertising leads.

Please contact the site owner to discuss a pilot. The contact link has not been configured yet.